The Rise of the Gig Economy: Empowering Small Business CEOs in the New Economic Landscape

For many budding entrepreneurs, founding a successful small business is a lifelong dream. Unfortunately, getting an entrepreneurial venture off the ground isn’t always easy and can sometimes take years to become profitable. Thankfully, just like there’s been innovation in education over the last several years, there has also been innovation in the business landscape.

Freelancers in the gig economy

Given the uncertain and costly nature of starting a small business, many small business CEOs are turning to the gig economy to assist them on their entrepreneurial journey. Understanding the modern connection between small business CEOs and the gig economy is key to gaining a deeper, more nuanced perspective on today’s business landscape.…

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Why More Businesses Are Moving to SMS Marketing in 2023

In today’s fast-paced digital age, businesses are seeking innovative ways to engage customers and cut through the noise of a crowded marketplace. At a time when there are various marketing channels, it’s easy to overlook the tried-and-tested methods that continue to deliver exceptional results. One such method, which has stood the test of time and continues to flourish in 2023, is the SMS marketing service.

SMS marketing

Text messaging is no longer just a convenient way of talking to friends. It is also a powerful marketing tool businesses can leverage to stay ahead of the curve.

Studies show that 91% of Americans own a cell phone, with most using it to send and receive SMS messages.…

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3 Essential Steps That Will Help Your Engineering Business Succeed

Setting up your own business can be a challenge, regardless of what industry you specialise in. With a field as advanced as engineering, where you need to ensure that all of your services are up to scratch, it can be particularly tricky to get your name out there and prove that yours is a name that can be trusted.

Engineering business

However, if you’ve got an engineering company that could use a kick start, then we’ve put together three essential tips to give your brand the boost it needs.

Read on to discover just how you can take your business to the next level and turn potential customers into loyal clients.…

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Harnessing the Power of Digital Marketing: Check Out These 10 Tips

Small businesses now rely on digital marketing to reach their target audience, improve brand visibility, and drive business growth. It provides a low-cost approach to interact with clients, create relationships, and generate leads.

Digital marketing

In this post, we will look at some of the major techniques and approaches that small businesses may use to use the power of digital marketing and achieve their marketing objectives.

1. Influencer Marketing

Collaborating with influencers in your industry can amplify your brand reach and credibility. Identify influencers whose values align with your brand and whose audience matches your target market. Partner with them to create sponsored content, host giveaways, or promote your products or services.…

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7 Signs Your Dealing With a Case of Workplace Retaliation

Even when you are working for an employer that openly encourages you to speak out and tell someone when you feel you have a problem with discrimination or harassment there can often be consequences attached to your action.

Workplace retaliation

Far too often, the tables are turned, and you become a victim as a result of your complaint. This frequently escalates into a situation where you are subjected to workplace retaliation.

You can always get professional help and guidance if you have a workplace dispute like this. You can book a free call with Stevens and Associates, for instance, in order to talk through your case and see what action can be taken.…

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Do I Have to Go to Court to Settle My Workers’ Comp Claim?

If you have been injured at work, you are entitled to compensation for your injury and financial losses. Workers’ compensation insurance exists for this specific purpose. The worker’s compensation usually covers medical bills, ambulance rides, surgery, future medical treatment, if any, and disability payments. Given that some personal injury cases are in trial, you might wonder whether you must go to court to settle your claims.

Go to court

The latest statistics from the Indiana Worker’s Compensation Board show that 54,311 workers sustained injuries. However, in many states, including Indiana, you cannot sue your employer for workplace injury, so you don’t have to go to court to settle your claims.…

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The Role of Display Homes in Customer Engagement

Display homes act as powerful tools in the real estate industry to engage and captivate potential customers. These carefully designed properties provide a tangible experience for buyers, allowing them to envision their dream home and establish a connection with the builder’s brand.

Display home

In this article, we will explore the role of display homes in customer engagement and how they contribute to successful sales and long-term customer relationships.

Creating an Immersive Experience

One of the primary roles of display homes is to create an immersive experience for customers. Unlike floor plans or virtual tours, display homes provide a real-life representation of what the finished product will look and feel like.…

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Increasing Your eCommerce Sales with Minimal Effort

The world of eCommerce offers tremendous opportunities for business growth and profitability. According to Statista, global eCommerce sales are projected to reach $5.51 trillion by 2025, showcasing the immense potential for businesses to tap into this lucrative market. However, achieving substantial sales figures requires strategic planning and execution.

Ecommerce

While some strategies may demand significant time and resources, there are ways to increase your eCommerce sales with minimal effort. In this post, we’ll explore several effective techniques to optimize your eCommerce sales without overwhelming yourself or your team.

Abandoned Cart Recovery: Maximizing Conversions

Uncompleted purchases from customers who leave items in their carts signify lost sales opportunities.…

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Why is Visitor Tracking a Key Aspect of Website Success?

The process of tracking website traffic is a key aspect of managing SEO as efficiently as possible. In case you’ve ever wondered why you’re not getting the most out of your online user interface, chances are your website isn’t reaching and engaging your target audience.

Website visitor tracking

photo credit: Scott Graham / Unsplash

When you set up your target audience correctly, your website can dominate the search results, this process includes track your website visitors. Don’t worry if this is your first time looking at site visitors. You can become a seasoned expert in visitor analytics so you can better track the SEO tactics that work best for you and your business, and choose and adjust your marketing strategies to work as effectively as possible to promote your business.…

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Strategies for Optimizing Capital Structure: A Primer for Key Decision-Makers

In today’s dynamic and uncertain business landscape, corporate leaders need to adopt sound and robust strategies to optimize their capital structure. Effective capital structure optimization strategies help to minimize costs, reduce risks, and increase value for shareholders. Here, we examine some of these strategies and the best way they can  be harnessed to improve business performance.

Decision maker

Understanding Capital Structure

Capital structure refers to the way a corporation finances its overall operations and growth through different sources of funds. Equity capital (funds received in exchange for shares of ownership) and debt capital (funds borrowed and to be repaid with interest) are the two main sources of financing.…

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