5 Silliest of the Silliest PPC Marketing Mistakes that YOU Could Be Making

Pay-per-click marketing is THE norm for online marketing now. While inbound marketing envelopes all the techniques for online marketing, it is PPC that does the magic for business that need to make sales and increase their revenues in a short span of time. Talking of that, even e-commerce entities have relied on the marketing of this kind. So, it only makes sense to invest in the service of a Pay per click marketing firm.

Huge mistake cat meme

But hey! Not everyone is making magic; not everyone is closing millions of deals everyday; not everyone is on the top. Clearly, not everyone can be a pro.…

Continue reading →

Boost Your Laundry Business With These 4 Smart Tips

The main reason why so many people invest in running a laundry business is because it’s a relatively safe and lucrative venture. However, its appeal is also one of the reasons why so few laundry businesses make it big –the safe and simple route can only take you so far.

Laundromat

Successful entrepreneurs know that a business hinges on its owner’s ability to make calculated decisions and accept risks for the sake of higher returns. The next time you find yourself looking at a stagnant rate of profit, consider these four examples of how you could take your business to the next level:

1.

…Continue reading →

Why Everyone Needs a Flexible Working Schedule

Being shackled to a dead-end nine-to-five job isn’t exactly what every high school or college graduate expects after wrapping up their student life, but such is the grim reality we face, given that most companies still mandate their employees to operate under these circumstances.

Flexible working

There is no room for compromise and definitely no potential for growth if one were to choose this career path, even if one were to decide to jump from one traditional company to another. The glass ceiling will always be there.

Flexible working, more control

But the times are changing, and so, too, are business models, with work-from-home structures and small-to-medium enterprises (SMEs) on the rise.…

Continue reading →

Do You Have Someone Who Manages Your Parts Data? If Not, Here are 4 Reasons Why You Should

As an electrical engineer, your primary goal is transforming clients’ ideas into functioning electronics. However, in designing a BOM for a project, you’ll need to manage your parts to ensure you have every requirement. Most electrical engineers admit that it’s hard to focus on product design while managing BOM parts at the same time.

Parts data management

Poor management of parts leads to lengthy delays in production, unexpected cost increases, and, production of faulty electronics. Hiring a professional who manages your parts data ensures you benefit in the following ways.

1. Keeps an updated list of prices

If your Bill of Materials (BOM) contains hundreds of parts, it will take you a lot of time to cross check the price of each listed part.…

Continue reading →

Using Grounding to Protect your PCB

Safe handling practices of the Printed Circuit Board (PCB) are not as safe as they may seem to be so, it is better to have excellent handling practises. To avoid ingression of moisture and contamination, there is need for proper protection otherwise known as conformal coating. There is need to protect your PCB from other things like fungus, corrosion, dust, salt spray and others that can easily damage it. Besides these, there is also a lot of electrostatic discharge (ESD) during the stages of development.

printed circuit board - PCB

With the advancement of electronic components, ESD becomes more and more of a threat. Constant movement of equipment, carts and people can lead to a major build-up of static.…

Continue reading →

Does Mindfulness Training Have Business Benefits?

Buzzwords come and go in the corporate world. Many are short-lived fads championed and then dropped in a matter of weeks, but occasionally a workplace trend comes along that stands the test of time. Mindfulness is the latest buzzword to infiltrate the corporate world, and this one is here to stay.

Mindfulness

Mindfulness is a type of meditation that focuses attention on breathing as it flows in and out of your body, allowing you to think and feel sensation more clearly. This method of mental training is growing in the West, and is following in yoga’s footsteps to become a billion dollar industry.…

Continue reading →

What Are KPIs, And How Can Consultants Help You Target Them?

Every business has indicators that aid in determining how a company is doing regarding meeting set objectives or measuring employees’ accomplishments after a given period. These “measurables” are achieved using Key Performance Indicators, KPIs.

Measuring KPIs

The use of high-level KPIs, for example, depicts the overall performance of a business while low-level KPIs are focused mainly on sales, marketing or customer care. KPIs generally cover the following areas:

  • Business indexes
  • Finance
  • Return on investments
  • Customer retention and satisfaction
  • Ticket analysis
  • Call times
  • Back order rates

Each KPI is unique to a sector and determining each level goes a long way in understanding how an enterprise is faring.…

Continue reading →

How Will Divorce Affect Your Business?

They say it’s smart to keep personal and business relationships separate, but when you’re married, you and your spouse become one in every way – including business. If your “I do” turns into “I don’t” in the future, what will happen to your company?

Here’s how a divorce may impact your business.

Business couple

Divorce and Business – Your Ex May Become Your Next Business Partner

Depending on the state you live in, your ex may become your new business partner when the divorce is finalized.

The way in which assets are divided in a divorce depends on state laws. A business is considered an asset, and it may be classified as either marital or non-marital property.…

Continue reading →

From Domains to DNS – Everything You Need to Know About Web Hosting

Whether you have an online business, want to advertise your brick and mortar store or just want to start your own blog, it’s easy to start a website. There are free services that help you build a basic site or you can have an original design created for you. Once your site content is created, your next step is web hosting.

While many people know about websites, how to get started making them or at least how to contact someone else that knows how, far less people know that having your own website requires hosting. That’s why it’s important for you to educate yourself about web hosting, what it is and what to look for before choosing a web hosting service provider.…

Continue reading →

Contract Law Basics for Every Entrepreneur

Entrepreneurs have a lot on their plate, and the one thing that can really get them in trouble is the legal aspects of business. When first starting a business, there’s a lot of hustle involved, which leads to the small business owner taking major risks.

Some of the most worrisome risks of all are contract-related.

Business partnership

You might agree to something orally, and if you don’t meet your end of the agreement, you might be in trouble as a result.

Let’s talk about some of the contract law basics every entrepreneur should know and understand.

What Constitutes a Contact?

There are written and oral contracts.…

Continue reading →