Social media websites grew at exponential rates in 2009. According to a report where Twitter grew at a staggering rate of more than 1000%, Facebook also achieved a growth rate of 228%. 2009 was also a year when most businesses joined social media websites like Twitter and Facebook to promote their brand. It is a well known fact that social media would be one of the most important factors which will affect all business either online or offline. So here are some tips that businesses should follow in 2010 for their social marketing campaigns.
Web 2.0 Customer Support: – Since most of your target audience would be using these websites, you have to make sure that you provide information about your products and customer support to your clients on such websites.…
Continue reading
For most small businesses, social media should be one weapon in your arsenal – not your entire marketing strategy. Look for smart ways to integrate social media into your current marketing efforts. Just like any other tactic, it has its own benefits, advantages and shortcomings – you can’t rely on it for everything, so play to its strengths. Here’s some tips for smart social media integration.
When it comes to providing network security for your mid-sized business, one thing is clear: vigilance is not an option, but a necessity. Mid-sized businesses are not immune to security threats. In fact, mid-sized businesses often fall victim to security issues that strike both enterprise organizations and small businesses. Let’s take a closer look at some of the top network security threats facing mid-sized businesses today.
Yes, it’s officially holiday season. And yes, festivities are all around. But let’s face it — as business owners, we work on our own calendar. While some parts of the business world are winding down for the year, many of us still have a hectic few weeks ahead of us.
Small businesses know that there is a number of ins and outs of getting started. The first rule, get to know the C.P.A., and perhaps have a attorney who will look over contracts as needed, but the next rule, generating business, needs to be continuously developed.
Are you too busy to scour Twitter for new informative business experts to follow? Have no fear, I’ve made it really easy for anyone who hasn’t had the time to explore 
Today’s small businesses are adept at using online tools such as email newsletters and surveys to help develop strong relationships with their customers. While these tools can enable two-way communications, face-to-face interactions can be an effective way to build and instill trust in these relationships. It’s that sense of community and interaction that in-person events provide when communicating directly with customers.
As we prepare for the height of the holiday season, one in which spending is predicted to be lukewarm at best, local businesses can get smart by planning and implementing thoughtful marketing campaigns that provide consumers relief where they need it most: their wallets. With Black Friday quickly approaching, time is of the essence to get a plan in place and begin implementing it.
Staff reductions are typical targets for controlling costs in tough economic times. This can be particularly challenging as you attempt to balance responsible fiscal management with fluctuating sales while maintaining customer expectations for quality, support, and customer service. The answer to this dilemma involves embracing a return to basics, i.e., examining your business processes and understanding the role they play in getting your product or service out the door.
