10 Must-Know Tips for Promotional Marketing Giveaway Campaigns

When you’re looking to expand your brand’s success and visibility, marketing becomes your most valuable tool. Even for smaller businesses that have a limited marketing budget, the ease and cost-effectiveness of a quality promotional marketing campaign can be highly attractive.

Promotional giveaway campaign

photo credit: Vidal Balielo Jr. / Pexels

Before you begin your next campaign, however, there are ten must-know tips you should hear about:

1. Know Your Audience

If you do not understand the lifestyles, wants, and needs of your target audience, marketing to them can become incredibly difficult. Once you’ve done your research in this area, however, you’ll be well-equipped to pick a promotional gift that will truly expand your brand’s appeal to them.…

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Layer 1 Crypto Projects to Consider During The Bear Market

If you’re as enthusiastic about crypto as we are, you’re most likely searching for the best crypto project to invest in during the bear market, which is a challenging period. Experts recommend choosing Layer 1 digital currencies, which include platforms like Ethereum and Bitcoin, because they were created with scalability in mind and therefore offer the best advantages.

Investing in Bitcoin

Over the last few years, the market witnessed the launchf of Layer 2 protocols that rely on Layer 1 networks for security and consensus. Due to Layer 2 protocols, Layer 1 scalability issues are even less frequent; therefore, this group of crypto projects is worth turning your attention to them.…

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Here’s What You Need to Know About Background Screening Reports

Statistics indicate that nearly 53% of job applicants cite inaccurate information about themselves and their candidature in their resumes to increase their chances of success. It is for this very reason that companies insist on carrying out background screenings on their prospective candidates, and some landlords check on their prospective tenants.

Job candidate background check

For the uninitiated, background screening is a process wherein an organization or individual uses third parties (usually professional background screening providers) to properly vet candidates for career opportunities.

A screening report is a result and conclusion that is drawn based on this information. These checks could be used for other purposes as well as a means of judging a candidate’s past activities and character and to identify potential risks for safety and security reasons of associating with said candidate.…

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How To Write A Script For A Micro-Learning Video?

In the modern corporate world, everyone is looking for growth. To enable said growth, big and small firms strategically invest in tools for boosting learning and development. These tools may include learning management systems (LMSs), video content management systems, training material production tools, and other online learning systems.

Micro-learning video

Many learning and development leaders have revealed another secret weapon for increasing the effectiveness of staff training: online video training combined with micro-learning.

Videos are now a common method for most companies to train their employees. L&D teams write, record, produce, and edit videos on their course subject, then distribute them among employees based on their training level and type.…

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From Team Leader To CEO: Education, Motivation, and Tips

As you progress through your career and ascend the organizational hierarchy, you learn a lot about leadership skills and leading teams. At some point, you become a functional leader with the responsibility to lead and take care of a team of co-workers. That implies leading, inspiring, and protecting that team. Things change when you decide to move on to become a CEO.

CEO

Photo by Tima Miroshnichenko on Pexels

When transitioning to a CEO role, your remit becomes too broad to remain focused on the needs and tasks of any single unit within the larger organization. The wider scope and scale of management responsibilities require a different set of leadership and management skills.…

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What is Contact Center as a Service (CCaaS)

If you work in the Customer Experience industry and take care of what clients experience every day, you must familiarize yourself with the Contact Center concept. This cloud-based tool can serve as a quick solution for companies dealing with customer-related issues.

Contact Center as a Service (CCaaS)

When a company has to deal with plenty of customers, it’s important to find an appropriate software to process all the requests fast and give timely solutions. In terms of use and effectiveness, Contact Center as a Service should be the winning option for many companies.

CCaaS is a handy solution for businesses that don’t want to spend extra money on internal IT support.…

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Can Outsourcing Your Digital Marketing Functions Go Wrong? 5 Possible Solutions

In the increasingly interconnected environment of today, outsourcing has become a widespread practice. Many firms choose to use contractors from other countries where the cost of labour is substantially lower than that of the UK, the EU or the US. Outsourcing customer support operations to Indian firms or the transfer of physical production of goods to China is deemed the new ‘status quo’ for minimising your extra costs and making your financial year results more impressive to your investors. However, this approach poses a number of serious risks that may affect both your reputation and your profitability.

Digital marketing

In this article, we will analyse 5 possible solutions to potential issues associated with outsourcing your digital marketing functions.…

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4 Ways to Donate to Charity

If you are feeling philanthropic but are overwhelmed by the choices of how to give back, here are four ways to get started. Donating in some form can be a huge help to your community and can even help boost your morale.

Non-profit donations

Don’t let decision fatigue stop you from doing some good – take a look at these relatively simple ways you can donate to charity.

Donate money

When you hear the word ‘donation,’ giving money is probably one of the first things your mind jumps to – and for good reason. Donating money to causes you care about is an excellent way to keep those organizations operational.…

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Five Ways to Improve Engagement at Your Trade Show

Trade shows are an invaluable tool for a small business to utilize. It is at a trade show where you will have the opportunity to make an impression on hundreds or thousands of potential customers. You will also have access to investors, suppliers, and distributors. There is so much potential for interaction that you want to make sure you stand out. Because even though you will have plenty of opportunities all in one space, so will your competitors.

Networking at trade shows

So, how do you stand out? What are some of the best ways to get the most out of your trade show experience?…

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Health and Safety Considerations for Hybrid Businesses

Businesses with solid health and safety plans have higher employee retention levels and happier employees, according to research. Zippia states that 74% of employees currently follow a hybrid working model or will do so soon. Your health and safety practices mustn’t slide as a result of an increased number of your workers working from home as this could put your workforce and your business at risk.

Workspace

photo credit: Alesia Kazantceva / Unsplash

Here’s how to ensure that everyone is protected no matter where they’re working.

Are Workplaces Set Up Correctly?

Musculoskeletal Disorders (MSDs) are responsible for more workplace injuries than anything else.…

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