The cardinal rule of email deliverability is to never borrow, buy or rent an email list. Doing so could cause you to end up on a blacklist, permanently crippling your deliverability.
To boost the size of your email list, review every interaction point a customer has with your company, and consider implementing a program for each one. Possible options include:
- Point-of-sale at a bricks-and-mortar retail location
- Online
- Phone or call center
For small businesses in particular, the fastest way to grow an email list is to offer a strong incentive to join. Consumers typically have a few concerns when deciding whether or not to join your list:
- What’s in it for me?
As an SMB CEO, you must take on multiple roles to ensure that your company has the greatest chances of success. One of the most important of these roles for building your business is marketing. As technology evolves and consumers spend more and more time on the Internet, you must utilize online tools in order to keep up with technology and compete with big businesses. Online video is one of the best marketing tools out there to attract consumers to your company.
Social Media is going crazy viral as each day passes. Nowadays, it seems that everybody and their mothers use different social networking sites for a variety of purposes. In a show of entrepreneurial spirit, small businesses everywhere started to get on this marketing technique and follow it with such gusto that every article seems to focus on this strategy.
