In tough economic times, businesses are looking to cut corners and boost ROI in every way they can, and often the first thing to be cut is the marketing budget. The irony of such an approach is that marketing is necessary to achieve consistent sales and growth. Rather than completely cut marketing from your company’s budget, the smarter choice is to optimize your marketing strategy and calculate returns, and hiring a PPC management firm can help “¨you do just that.
The risks involved with traditional advertising
When you place a print ad in a newspaper or magazine, you are taking a risk.…
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Small businesses are famously agile and attuned to the wants and needs of their customers. But as they begin to grow, or as market conditions begin to change, staying on top of customer requirements can be a tricky feat. If relationships become too tenuous, an aggressive competitor will prey on those weaknesses and poach “at risk” customers.
Social networking technology has made it very easy for people to share their opinions, rate favorite products, and communicate with others. This activity is happening every day, everywhere, and for practically every product that exists. No matter how big or small your company is, if you have customers, you can bet they’re talking about your brand or product somewhere. So what are you doing to influence that conversation?
Names matter … especially when it comes to your online business.
A small business owner constantly thinks about trying different forms of marketing to attract new customers. After all, especially in today’s economy, marketing can make all the difference giving you a leg up on the competition. Traditional marketing programs like brochures and direct mail or even social media marketing platforms like Twitter and Facebook can provide a sizeable competitive edge.
For many organizations, strategy (the “why we’re going to do what we’re doing”) is one of those mysterious, behind-closed-doors activities conducted annually by a small group of senior leaders. It’s viewed as a superior mental and managerial activity.
What do you see your business doing 12 months from now, when we’re out of the recession and making the upturn?
Here’s a five-step process for creating organizational and individual accountability, which will help to achieve extraordinary results in any organization:
If you want to improve performance, or likewise increase capacity or capability, you need to track the one thing that you’ll never get back: time.
With multiple organizations competing for customers’ attention these days, personalization isn’t just smart – it is absolutely necessary. After all, there is nothing more off-putting than being on the receiving end of a marketing email that shows no knowledge of your interests or who you are. True, creating different email messages for different groups is more work, but it’s worth the extra effort when your email messages resonate with your customers.
