The contest for ranking on the first page of Google has never been more fierce. Bids for keywords on Adwords have reached astronomical heights, traffic from social media is proving to be difficult to convert and the SEO landscape has changed so much that it is becoming more difficult to rank successfully for a desired keyword. However, the sites that rank on the first page of Google reap the rewards of getting free traffic leads.

Because webmasters know how lucrative it is to appear on the first page of Google, there’s a strong temptation to manipulate the organic search results with web and link spam, which is breaking Google’s Terms of Service.…