POSTS TAGGED : web presence

A Small Business Guide to Building an Online Presence

Given the fact that technology continues to advance, small businesses will need to leverage whatever tools that come their way in order to secure a competitive advantage.

Improving web presence

True enough, it has become vital for small businesses to make full use of the Internet as a means to promote their products and services. Along these lines, building an effective web presence should be your tip priority. Still, this is something that doesn’t happen in a jiffy. As much as I would like to admit it, building an effective web presence can get highly convoluted, considering the fact that the world of online marketing is always in a state of flux.…

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5 Ways to Build a More Effective Web Presence

In today’s business industries, it is vital that you have a plan in place to build an extensive and effective web presence for your organization. Communication and socialization happen on a largely digital scale in modern society, so it is important to tap into the mainline of information flow.

Building a web presence

Building a business website is a great step towards building an online presence, but there is so much more you can do to take a more active role in the expansion and marketing of your business. Here are a few ways to build a more effective web presence, and share the joy of your organization with the masses.…

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Content Marketing – Optimise your Article for Search Engines

Writing articles and posting them to your website can be extremely valuable to your business. Some of the benefits of content marketing include:

  • It keeps your network and current customers informed of what’s happening
  • It engages new customers as news about your company is shared and liked on social channels
  • It creates an active and busy website which can lead to higher engagement and conversions from your visitors
  • it can improve your rankings on Google when done correctly

Content marketing

Many business owners I know are confident they can write an engaging article for their customers and potential customers. The area they are not sure about is how to optimise the article for the search engines.…

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