For more than a decade, content marketing has been one of the most popular online marketing strategies. It’s useful for its accessibility, its high return on investment (ROI), and its penchant for long-term development.

These days, content marketers are increasingly turning their attention to visual content, including photos, videos, and infographics. But what is it that makes visual content so powerful? And how can you harness the power of visual content marketing for your strategy?

What Is Visual Content?

What exactly is visual content? Visual content is any content that can be accessed and absorbed through a visual component. Rather than reading words on a screen or listening to audio, a consumer can simply look at a photo, illustration, or video.…