Some businesses that don’t fully recognize how critical the user experience is end up facing financial difficulties early on, and can even end up folding if they don’t implement critical changes quickly. Your business can offer consumers everything that they want tangibly, but if the user experience is lacking, they just won’t feel compelled to give you their business. Your customers may not tell you to your face that their experiences with your company isn’t up to par, but they generally give enough context clues for business owners to figure it all out.

Sometimes it’s long lines that turn customers off, and in other cases it can be as simple as a clerk that fails to meet every customer with a smile.…