What result signifies the success of a professional training course? Is it gifting of key skills to professionals and businesses? Is it the effective communication of key learnings? Is it an improvement in business operations and profitability as a result of the new skills and knowledge acquired? Or is it the commercial success of the course? The simple truth is that all of these outcomes are required for a training course to be considered a success.

But in order to achieve the ultimate goal of commercial success, you need to create courses that address specific needs in your industry – and then promote them effectively.…