Being the CEO means that your vision will guide your company, good or bad.  There are CEOs who are visionaries, creating a very personal connection with the products they offer (like Steve Jobs); and there are CEOs whose brash leadership style clashes with other top executives in the company (like Steve Jobs.) The CEO bears the most responsibility for a company’s success or failure.

Your job as a CEO is a delicate balancing act between giving the customers what they say they want, giving the customers what they really need, making bold decisions, and holding on to the company’s core values.…