Social media marketing is one of the most important and current marketing techniques small businesses and entrepreneurs can employ. Just when small-business owners become accustomed to one type of social media marketing it seems another one crops up.

Although text marketing isn’t brand new, it is an area of social media marketing many have not ventured into. This convenient form of reaching potential customers can help even the busiest entrepreneurs expand and grow their businesses.

Similar to other forms of social media marketing, you must know how to effectively use text marketing and which rules of etiquette to abide by.

• The History.