If you want to grow a text marketing list into one that’s truly successful, don’t assume that you know all the right ingredients. All too often marketers make the mistake of assuming, and their efforts end up wasted. If you want to ensure success now and in the future, consider these 6 text message marketing musts.

Offer an Incentive

But not just any kind of incentive. Ensure that you are offering something truly valuable to those who opt in to receive your messages. Most businesses find that offering something free is a great way to get people to opt in. That free offer pays off long –term, as long as you continue providing valuable offers.…