As a CEO of a small company, a list of seemingly countless priorities and needs can demand your attention. Sometimes, items like “team culture” that seem a bit more nebulous fall by the wayside when more urgent and quantifiable problems in the realms of marketing, sales, operations, legal, recruitment, and more arise. It’s easy to give these areas more attention when they seem pressing and when the consequences of ignoring them seem more extreme.

However, investing time and energy into your team culture can actually be the lynchpin that determines whether your company ultimately finds success or dissolves and loses momentum.…