Understanding your pet owners is crucial for your business to grow. By determining your ideal customers you’ll be choosing the best focus for all of your marketing efforts, making sure your communications are effective, timely and geographically appropriate.

Who do you want to talk to?

Start by researching your market and creating a profile of your ideal customer. This should include basic demographic information, such as:

• Age
• Gender
• Location
• Income
• Psychographic information such as interests, hobbies, lifestyle and behaviours

Building a basic picture of your target audience’s life will give you insight into the type of person who will potentially buy your services and the reasons why.…