A SWOT analysis is something you may or may not have heard of in the business world, but it’s become quite popular over the years for analyzing a business’s strengths, weaknesses, opportunities, and threats (hence the acronym). Whether you’re planning to move into new territory or simply want to take a closer look at what makes your business tick, a SWOT analysis can offer some valuable insight and give you a greater sense of clarity about your company moving forward.

It’s important to involve your team in this process, and their perspectives can shed new light on things you may never have even noticed.…