Surrogacy agencies have seen significant growth in recent years, becoming an essential part of the fertility industry. Their success can be attributed to several strategic practices and unique market conditions. Understanding these growth drivers offers valuable lessons for businesses across various sectors.

Here’s how surrogacy agencies thrive and what other businesses can learn from their strategies.

High Demand and Rigorous Screening Processes

The increasing demand for surrogacy services is a primary growth factor for surrogacy agencies. Thousands of women apply to be surrogates every year, driven by altruism and financial incentives. However, not all applicants become surrogates. Agencies like Elevate Baby enforce stringent criteria, such as requiring a Body Mass Index (BMI) of less than 32 for surrogate mothers.…