How Small Businesses Can Use Stickers to Amplify Their Branding and Customer Engagement

Stickers marketing

photo credit: RDNE Stock Project / Pexels

  • Cost-Effective Branding: Custom stickers turn customers into brand ambassadors, offering an affordable way to boost visibility and engagement.
  • Creative Marketing Tool: Stickers enhance packaging, fuel guerrilla marketing, and drive in-person and social media interactions.
  • Community & Cause Alignment: Businesses can use stickers to support social causes, strengthen brand identity, and build customer loyalty.
  • Maximizing Impact: High-quality designs, strategic distribution, and QR codes can make sticker marketing more effective and trackable.

Walk into any coffee shop, co-working space, or city street, and you’ll likely spot a laptop, water bottle, or phone case decorated with colorful stickers.…

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Marketing: 6 Reasons You Shouldn’t Ignore Custom Stickers & Labels

The power of a promotional sticker is invaluable. They’ve been around for many years in Australia and they keep gaining strength as a promotional tool. With the emergence of social media, many people tend to focus too much on the technical side of marketing and forget about the golden oldies. Stickers never go out of fashion, they are long-lasting, attractive and cost-efficient.

Custom stickers on laptop

Here are 6 reasons to pay attention to sticker and label marketing to ensure you don’t miss out:

1. Versatility

In the beginning, stickers were used mainly as bumper stickers and for kids to stick on their school binders.…

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