Search engine rankings, and the methods by which one achieves quality rankings, has always been an organic, ever-changing process rather than a simple and straightforward to-do list. From obvious, announced algorithm adjustments and overhauls to more subtle shifts, it can be pretty difficult as an entrepreneur to understand how to attain good rankings. Between keeping track of update names like Penguin and Panda alongside a laundry list of acronyms, it can sometimes give even seasoned SEOs a headache.

This isn’t meant to scare you away: SEO can be hard, but like any other element of building a startup, is also very rewarding.…