Key Takeaways
- Economic uncertainty and inflation make launching a business riskier, but opportunities still exist.
- Aligning your business with a higher purpose provides resilience and motivation in tough times.
- Staying lean, pivoting quickly, and avoiding excessive leverage reduce startup risk.
- Counter-cyclical solutions perform better in downturns, offering more stability for entrepreneurs.
- Earned media, word of mouth, and social media are cost-effective ways to build awareness.