The main role of any player on a sports team is to go out there and give it 110%. But there are other roles that teammates have, roles that happen off the court, field and ice that shape the success of the team.

One of those roles is promotion, helping to spread the word about the team. Here’s how to do it effectively.

First thing first: Why promotion?

Promotion is important on two different fronts: firstly, it helps get butts in seats at the games (which is arguably the main reason people play), and secondly in improves fundraising chances. With that in mind, this article will look at how a sports team can spread the word.…