As popular as it is today, social media is a requirement for any serious business. As a perfect avenue for cheap advertising, proper social media campaigns can reach thousands, if not millions of potentially untapped customers. Unfortunately, it can also backfire in the worst of ways.

While there’s plenty to get right, there’s just as much your company can get wrong when addressing the world from an unprotected soap box. Poorly thought out comments can be misconstrued to ruin your company’s image, at least temporarily. Worse, totally disengaging from these platforms can make your business seem out of touch.

Proper knowledge of how to navigate social media safely and effectively is necessary for any modern business.…