Currently, there are more than 43 million micro, small and medium sized business enterprises (MSMEs) in India, employing about 40% of the total population. With its contribution to GDP of around 8%, these MSMEs are not only helping in financial development of the country, but also in improving the socio-economic status of the people.

However, at the same time, they are also struggling to flourish owing to certain challenges such as lack of accessibility to information and knowledge, inadequate intellectual property protection, insufficient training for employees, and lack of access to alternating funding avenues which can lead to shortage of working capital and under-developed business infrastructure.…