4 Small Business Marketing Techniques Every Entrepreneur Should Know

Small business marketing is a fundamental element to the success of the venture. It is critical that entrepreneurs understand the impact of several different marketing techniques and how to employ these skills into their own marketing campaign.

It is marketing

A successful marketing effort will drive the expansion and development of any small business. As an entrepreneur, it is evident that a person understands the importance of independent research moving forward. Take a closer look at a few of the more conventional and common marketing efforts that every new business owner should know.

A well-built website

One of the most powerful marketing tools for a small business is a well-built internet site.…

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5 Tips For Small Business Entrepreneurs

Having the faith to start a new business, from the ground up, is no small feat. Those who choose to step out into the world of business and challenge themselves to success are bound to face a few hurdles along the way. Small business is no different, as it requires similar knowledge and skills to navigate the path to profit successfully.

Small business entrepreneur

Though research and effort are two imperative concepts for any small business owner, there are a few more common pieces of advice that will help entrepreneurs feel better prepared for what is to come. Here are a few universal blups of advice that will benefit small business owners.…

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Can London’s Small Businesses Weather the Storm of Business Rates Increases?

London’s small businesses are expected to receive special bail-out fund to help weather the storm of business rates increases, but is it enough?

London busy high street

On Monday 6th March, The London Evening Standard announced plans for special bail-out fund for the capital’s small businesses, which are set to be among the hardest hit in April’s business rates revaluation. “Traditional retailers and firms facing crippling increases of 50 per cent or more are expected to be favoured in funds totalling ‘hundreds of millions’ of pounds” the front-page article reported.

For London’s small businesses, the overdue 2017 rates revaluation threatens to increase business rates by an estimated £7.5 billion.…

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How Can SMEs Thrive During and After Brexit?

Brexit has been one of the most important news items of the past 12 months, and whether you were for or against leaving the EU when the vote was held, chances are that as a business owner you have some concerns about how it will affect you.

Brexit

There has always been a saying in business however that every crisis brings with it its own opportunities – so can you really stand to benefit from the current volatility caused by the Brexit situation?

1. Leaving the Single Market

It remains to be seen how leaving the single market will affect different industries, but since Theresa May announced that that was the intention Britain would be going with – rather than trying to negotiate a deal where Britain left the EU but remained in the market – the pound has rallied somewhat.…

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17 Small Business Dilemmas and Its Solutions for Budding Entrepreneurs this 2017

Startups face a lot of challenges. Sadly, some don’t triumph over these challenges and end up closing down. We are here to help new entrepreneurs by taking into account 17 of the most common small business challenges, and how these problems can be solved.

Small business challenges

1. Thinking of the right business

Coming up with the right business idea is on top of the list of the challenges that new entrepreneurs safe. This is also perhaps one of the biggest, if not the biggest, challenges there are. It is hard to think of a business that you will have to commit to, and one that will survive.…

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Reasons Why Small Businesses to Move to the UAE

If you have a small business, then you know that trying to go international is a tricky proposition. Let’s face it, it’s the stuff of much larger organizations. Or so you think. In fact, a number of small businesses are taking a look at the opportunities to expand into the UAE.

For one thing, the country is located at a strategic crossroad between east and west. Also, the leadership is pro-western and pro-business. In addition, it is becoming an important financial center. So much so that many are calling it the Silicon Valley of the Middle East.

The name is not without reason.…

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4 Key Tips For Diversifying To Succeed In Your Local Economy

The Big Box retailers has endangered local small businesses. The model we see growing involves large companies getting larger and beating the small local companies to death through pricing. How can your business stay alive and relevant in the face of these giants?

Coffee shop owner

Value Added

Super customer service is the primary answer. Attaching a face to your company – a real, live, caring, local face – is one of the most important values you add. Big box operations try, but ultimately they can’t compete with the relational component you bring.

Your business is an extension of you. Take good care of it and take good care of your people.…

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6 Ways Small Businesses can Reach More Customers

After a few years of doing business you are definitely looking to grow and take your business to the next level. Here are 6 real life examples of strategies used by small businesses to drive growth:

Open a New Branch

Shake Shack founder Danny Meyer waited for nearly five years before opening the second location. He waited till the business acquired a faithful following and was known for products that people loved. From the first Shake Shack in Madison Square Park, the business has now expanded to more than 100 locations worldwide.

“We’re big believers in not overpromising and under delivering.…

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Fundraising Rules That Small Business Owners Should Respect

Every single entrepreneur out there knows that there is a huge competition to get the money that investors have available. Fundraising is difficult, especially when you do not have experience and you do not know what to do. The common options like taking unsecured personal business loans from sites lenders like Lanemaklaren are great for smaller firms and for some people but on the long run, you have to learn how to get funding from investors.

Raising capital

If you want to drastically increase the possibility of convincing investors to give you their money, you want to follow many rules, practice and work very hard.…

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What Can Small Businesses Learn From Start-ups?

Let’s get one thing out of the way: you’re an entrepreneur. Your mind is constantly spinning with ideas to share your passion. You probably already have or at least moving toward stepping away from a traditional day job in pursuit opening your business. You’re about to take that first giant leap toward turning your dreams into a reality.

Startup

Dig further into the motivations behind pursuing a business and you’ll find a myriad of reasons. Here lies the rub. Motive is a key difference between small businesses and start-ups. While they share many characteristics, such as a scrappy, pull-yourself-up-by-your-bootstraps work ethic, start-ups and small businesses do have some key distinctions.…

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