Marketing a small business is absolutely essential. Whereas larger companies tend to have already made a name for themselves, it’s usually the case that smaller companies have yet to achieve widespread recognition. Marketing your business is the best way of growing your company’s reputation and winning more customers.
Keeping the Customers You Have
Before you go off hunting for new customers, it’s important to make sure you’re retaining the ones you already have. It’s actually much more cost-effective to keep existing customers than it is to try to gain new ones, so you should concentrate some of your efforts on improving and maintaining satisfaction and loyalty.…
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