Professional services marketing is ever-changing. There’s a lot that goes into marketing, and when a business is small, it’s not uncommon for mistakes to be made and questions to go unanswered.

Whether you’re a business owner or a marketer, you can use these tips to help properly market a service:

1. Social Media: How Does It Help?

Social media connects businesses to billions of people. A lot of traffic is driven to websites and turned into leads thanks to social media, and everyone is doing it. Businesses have social media presences just to avoid missing the trend, but a lot of professionals don’t know how social media is helping them attract new clients.…