POSTS TAGGED : service business

How Service-Based Businesses Can Use a PPC Campaign

Pay-Per-Click or PPC marketing is a preferred form of online advertising for many service-based businesses, and it’s easy to see why. It can bring in instant traffic and a good ROI if implemented properly. But even though it’s not a remote concept for most business owners, PPC mains shrouded in mystery. How exactly can you use it to bring more clients into your service-based business?

Digital marketing for service business

A good first step toward understanding the different aspects of PPC is understanding how to use the king of pay-per-click: the almighty Google Ads.

Google Ads is a paid advertising platform and channel that falls under PPC marketing.…

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The Vital Role Service Businesses can Play in Your Company’s Success

We often think of a company in a fairly simplistic way: as a self-sufficient organization. We think of it as a corporation with various departments, like Human Resource Management, Accounting, and Finance, Production, Research and Development (R&D), Purchasing, Marketing, and Selling.

IT consulting service

But, in fact, the world of business is a far more complicated place. Almost every business needs a service business every once in a while, or on an ongoing basis, to keep the show on the road. These support businesses can be broken down into two broad categories: technical services and business services.

Technical Services

A business needs all types of technical services, depending on the nature of the business.…

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Efficiently Running a One-man Service Business

Running a service-based business has a lot of advantages. You can help customers in your community, offer residential or commercial services, and you can choose to specialize in a certain area of business.

Plumbers can choose to offer sewer repairs, electricians can choose to work just on new homes being built.

One-man plumbing service

Trades are in high-demand, and the growth in these fields continues to grow as the population continues to grow. The environment is perfect to start a service business, but running that business efficiently is difficult.

A major downfall in many businesses is efficiency.

How does a service business stay efficient in the early stages of business?…

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4 Ways Boost Your Service Business

Running a service business can be a challenge. Word of mouth is what most service providers rely on to bring in new customers, but with the right strategy, you can attract new business without having to rely on previous customers.

Service business growth

1. Focus on Branding

Branding is essential for every business, but service providers often ignore this important step. Your business already has a name, but do you have a logo? If so, is that logo consistent and used across all marketing materials?

If not, this should be your first step.

Everything from employee uniforms to company vehicles, your website and even the stationary in your office should be a reflection of your brand.…

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