A poor SEO strategy can make it difficult for potential customers to find your business online. After all, the higher a website ranks on Google, the more likely people are to visit it.

Any SEO would agree that it’s estimated that most users don’t look beyond the first page of search results when looking for something online, so you need to ensure that your business is ranked as highly as possible if you want to maximize your visibility. It seems like a simple concept, but there are many reasons why it can be difficult to achieve. Here’s why:

You could be missing out on potential customers

Imagine you are a business owner and you want to sell your products or services.…