POSTS TAGGED : Sales

Lead Nurturing to Maintain Contractor Leads for Local Business

When trying to increase contractor leads for a local business, it’s important to do whatever it takes to not lose them once you get them. If you did, then your efforts would be in vain! Once you’ve already intrigued them enough to visit your site, it’s important to consider how to keep those visitors coming back over and over again. Lead nurturing will allow you to do just that.

lead nurturing tips for local businesses

As we all know, many people like to look around, consider their options, and make sure they are making the right decision before finalizing any purchase transaction. Because of this, it takes a little time to gain a new lead.…

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How to Pick the Right CRM Software for Your Business

Running a business seems glamorous and exciting – you are not told what to do; you get to pick who you work with; you get to pick out the look of the office; you get paid the most money; get the best office; get to connect with powerful people. The list of exciting decisions truly never seems to stop; however there are plenty of boring and mundane decisions a business owner has to take into consideration – which HR software to choose; which email marketing software to choose; employee background check hassles, and finally, choosing customer relationship management (CRM) software.

hot to pick crm software for your business

For those who are unfamiliar, CRM software helps a company manage their interactions with customers and clients.…

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Salespeople Need to Make Their Pitch Nicely Dressed

As an employer, do you closely monitor what your salespeople wear before they go out to meet with clients? No? Perhaps you should take a closer look now and then.

While more and more offices it seems turn a little more casual each day when it comes to clothing, sales people representing your company when meeting with clients need to dress above that.

proper business attire for salespeople

The challenge for employers has become even greater given the fact that more and more sales are done remotely due to online options. Still, your salespeople should dress the part when they go out and engage a client.…

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How Group Buying Can Help Your Business

Group buying or collective buying is fast gaining popularity among business owners. The idea originally hailed from China where it is known as Tuangou. Online group buying was first introduced through an e-commerce start-up, Mercata, ten years ago and they had dubbed this business plan as “We Commerce”. For those business owners who are still trying to grasp the concept of this phenomenon, let me break it down for you.

Let’s say you are a subscriber to a discount website or a daily deals site as it is more popularly known nowadays. You would see various offers on product discounts on the site and if you are interested, you would just need to enter your payment details and wait until the minimum number of people is reached.…

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Is Your Small Business Ready to Go Global?

The National Export Initiative is an encouragement for small businesses to give aid in tapping into the global marketplace. Exporting is a great opportunity, however small business owners need further assistance before jumping into this with both feet. According to the Global Entrepreneurship and Development Index (GEDI), the United States ranks third in the field of entrepreneurship. In the quest to grow your business, it is not surprising that you want to take it to the next level.

doing business on a global scale

Exporting your products and services to other countries denotes that your client base has grown to include the international market. This is growth for your business.…

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What’s Your Sustainable Competitive Advantage?

competitive advantageLet’s talk about strategy for a second.

If the Internet has torn down so many of the traditional barriers that prevented businesses from becoming successful, why is making money online so much harder than doing business in “the real world”?

Well, strangely enough, the lack of barriers is actually a disadvantage since it pushes more competitors into your market. This actually makes it HARDER to do business online, rather than EASIER.

Also, you must keep in mind that if you DO become successful, other people will begin to copy you… or even automate your tactics! If you haven’t properly defended your position, they can quickly move in to drown out your lead generation channel.…

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Four Attractive Ideas for Growing Your Small Business & Bottom Line

marketing ideasHere’s the hundred and first time you’ve heard it:   it’s a tough market out there.

Small business owners are flooded with more priorities than they can handle, ranging from raising capital to streamlining processes to everything in between.   Whether a function of not enough time in the day and/or limited know-how, marketing, advertising, and promotional tasks are quick to slip through the cracks.   But they don’t have to.

Luckily, the following four promotional strategies require little time, know-how, or budget.   What’s more, they are proven concepts that will help to increase your business’s recognition, pool of customers, and most importantly, your bottom line.…

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