The COVID-19 pandemic left no stone unturned when it came to disrupting industries around the world. Although the pandemic forced some businesses to shutter, it helped others evolve.

Economic disruption forced businesses to pivot — most had no choice if they wanted to stay above water amid a shutdown. The growth of digital sales accelerated at warp speed, accomplishing in six months what would have likely taken six years. Consumers are behaving and purchasing differently, both in business-to-business and business-to-consumer companies. As a result, businesses have adjusted their selling strategies to keep pace and prepare for a new era of sales.…