It’s becoming more clear every day that eCommerce is the future of retail shopping. Even successful traditional brick-and-mortar stores have found that they can’t remain competitive without an online presence.

For aspiring business owners, eCommerce offers a number of benefits over traditional retail. There’s less overhead associated with eCommerce, which means it’s easier for new online stores to get off the ground. Customers are increasingly expressing a preference for online shopping, so online stores are poised to do more business in the future. Plus, eCommerce stores are far more scalable than traditional retail business models.

Not all online stores are equally successful, though, and with so many new eCommerce storefronts popping up all the time, it’s easy for new business owners to feel overwhelmed and lost in the crowd.…