Marketers are always looking to maximize their return on investment, or ROI. Getting the most out of a marketing campaign depends a lot on the method you employ. Take a closer look at the marketing methods that deliver the best ROI.

Featured Articles Have Wide Reach

In a 2013 study, 62.2 percent of marketers said featured articles provided their best ROI. These articles are attractive for a number of reasons. As they’re not dependent on being newsworthy, they can have a long life as they’re shared online and picked up by various websites and publications. They also speak of a topic that interests a business’ target audience without seeming overly salesy.…