POSTS TAGGED : retailing

Looking the Part – A Guide To Effective Visual Merchandising

Retailers are always faced with the challenge of trying to figure out new ways to pull customers into their establishment. Your store’s appeal is very important as it is the first impression you make on the public. Establishments that are clean and that speak to the brand’s identity are always a draw for consumers in a marketplace that can be very competitive.

Visual merchandising guide

For retailers who are looking to get ahead of the competition, visual merchandising helps to create a picture of the brand’s values in the minds of consumers. Expert visual merchandising from Sparfacts and other marketing businesses can flesh out an entire image for a retail establishment by focusing on the store’s arrangement, individual displays, and campaigns to drive sales.…

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Importance of Best Customer Experiences to Increase Your Retail Store Revenues

If your customers enjoy their experience while shopping at your store, then they will choose your store over your competitors. That way, you will be assured of loyal customers, who will keep giving you repeat business, thereby helping you increase your profits or revenues.

Helpful salesperson enhances customer experience

In this post, we shall check out some of the critical aspects of improving the customer experiences at the retail stores.

Train your staff about the importance of building customer relationships

The success of your retail store will depend on the repeat business from your customers. That is why you will need to emphasize on proactive engagement with your customers to improve their shopping experience.…

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4 Ways to Transform Your Small Retail Space to Increase Footfall & Sales

A small retail space is an ideal choice for budget-constrained business owners as they don’t require a significant investment. However, making the most out of the area can be challenging, from making checkout convenient for shoppers to having enough ample space for your items.

Surfboard store owner

The good news is, with some creative hacks, you can make your small retail space look bigger and create unique experiences for the visitors. Below are some ideas.

1. Consider Tablet-Equipped POS

Retail store owners can replace bulky checkout stations with tablet-based POS (point-of-sale) systems to maximize floor space. Freeing up space means shoppers have more inventory to look at, and you have a more significant area to showcase that inventory.…

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Lessons Small Retailers Can Learn from Giants Like Amazon

The biggest brands in business didn’t become so famous by sheer chance. There are numerous smart decisions and careful planning that helped them achieve this.

Clothing store display

Every small business dreams of the day that their business can reach countless consumers from all over the world, but very few genuinely reach this point. Regardless, there is plenty of room for success further down the mountain; you just have to know which strategies to implement.

When providing retail services as a small business, there are many hurdles to growth and profit. If you learn the right lessons, however, it can be done.

There are a few lessons that any small retailer can learn from major giants like Amazon when building their business.…

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5 Reasons Why Pop-up Shops May Be The Future of Retail

Pop up shops stormed on to our high streets a few years ago. What some people thought would be a flash in the pan, a temporary answer to the temporary glitch in the economy, have stayed. Even as the economy looks to improve, the pop up shops has not quite seen its day just yet.

Pop-up shop

And no surprise when you consider the top 5 reasons why brands – established and start-ups – gain when they create a pop up shop experience for their customers. With branding and marketing material available at competitive prices from printers such as Colour Graphics, any sized business can successful revitalise sales and garner interest in their products with a pop up store.…

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Powerful Ways Retailers Can Remain Competitive in Tough Markets

Retailing has significantly changed since the Internet came into the picture. There are new challenges encountered but at the same time new opportunities are cropping up. Also, as more retailers compete for customers, there is an undeniable need to step up strategies and methods to remain competitive.

About.com’s “3 Ways to Thrive in a Retail Slowdown” offer great insights on how to remain competitive, but there are many other useful strategies you can use as discussed below:

Know and Understand Your Competition

It is essential to analyze the competition. Venturing into any business without knowing anything about the competitors is like entering a vast maze without a map or without having a bird’s eye view of the maze.…

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Modern Retail: Is Location Everything?

The retail industry has changed dramatically over the past 30 years. Stores are no longer gathered in downtown neighborhoods and rather than attracting people to the marketplace, out-of-town shopping malls must offer shopping possibilities and a broad range of eateries, from budget-oriented fast food to upmarket restaurants, as well as movie theaters and fitness centers. More recently, the future of these malls has been threatened, as an increasing number of consumers find it more convenient to shop online.

Berlin mall

What is the future for brick and mortar stores?

The death knell for actual physical stores, or ‘brick and mortar stores,’ has supposedly been sounded for many years now.…

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Five Trendsetting Retail Markets to Watch Out For

Emerging markets are difficult to contain, especially in a retail sphere where everyone is warmly welcomed. But, not all adventure-seekers are created equal. There are those that will stand out from the rest and will struggle before disappearing before the public’s eyes. And, it’s a bloodbath out there.

Zara

The retail industry has experienced tectonic shifts within the last 10 years. Those who survived paid a good price, but are now enjoying success after success. Leaders equipped and empowered their workforce with retail resources and trainings to keep up with the competition.

This year, retailers are looking at market trends that will predominantly dictate the pace of the game.…

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Exclusive Q&A with Yohan Jacob, Retailbound CEO

Launching a retail product is always challenging for some reasons: A saturated market, a tough competition, copyright infringement, price wars and some other factors. Due to those challenges, retailing success is often obscure. The good news – that should not always be the case.

sweets

Success in retailing is determined by how well your product can attract your target market’s attention. As you can’t afford to do too many trial-and-errors, you need to increase the chance for success. One of the ways which can help you with that is through retail marketing consulting.

If you are thinking about launching your own line of products and jump into the retailing market but not sure whether you will find success or not, you are right on time; today, we have this rare opportunity to have a Q&A session with Yohan Jacob, the CEO of a unique retail consultant – the Chicago-based Retailbound.…

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