POSTS TAGGED : restaurant marketing

10 Unusual Restaurant Marketing Strategies for The Win

In the cutthroat world of the restaurant industry, standing out from the crowd is essential for success. While traditional marketing strategies are undoubtedly effective, it’s often the unconventional approaches that leave a lasting impression on customers.

Eating pizza

photo credit: Athena / Pexels

In this article, we’ll delve into 10 unusual restaurant marketing strategies that can set your establishment apart and ultimately lead to a boost in your bottom line.

1. Pop-Up Dining Experiences

Consider hosting unique pop-up dining events at your restaurant. Partner with local chefs, food influencers, or even artists to create limited-time menus or experiences that customers can’t find anywhere else.…

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Benefits of Text Marketing for Restaurants

As texting becomes increasingly more popular than email, especially for the younger demographics, marketers are using text messages as an effective way of promoting brands. Because of the types of messages they need to send, text marketing is a great way for restaurants to increase customer loyalty at an affordable price point.

Restaurant staff working on text marketing campaign

What Is Text Marketing?

Text marketing is simply using text messages to communicate with your customers. Since most people have their phones close at hand most of the time, texting is a reliable way to get messages to customers.

Marketing texts for restaurants can include promotional information like event announcements or special offers and practical details like reservation confirmations.…

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Modern Restaurant and Bar Trends That Are Attracting Patrons

With the emergence of food delivery apps, restaurants and bars everywhere have been experiencing a significant decrease in physical patronage. This is not a major concern for your locality’s more established businesses, but for many smaller businesses who are still looking to carve a niche for themselves, it can be tricky knowing how to attract a crowd.

Restaurant setting

Here are a few ways small business owners can reclaim control and effortlessly up their venue’s foot traffic.

1. Your POS system and you

When given a choice between ‘Cash Only’ and ‘Cashless’, the correct answer should always be neither. You want to make sure that your point of sale system (or POS) is able to take payments from absolutely all potential customers.…

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How to Get More Millennials Coming to Your Restaurant

Millennials rank dining out as one of their top guilty pleasures. Ranking this activity even higher than buying electronics, apparel, beauty products and accessories. It’s a fact that over half this group of diners eats out at least three times a week, regardless how much money they make or if they have a family or not.

Why?

Millennials at a restaurant

People who’re aged 18 to 34 are the biggest demographic on the planet, recently taking the crown from the baby boomers who used to dominate the consumer marketplace. Most make good money and most important, they like convenience.

If you’re not catering your marketing to millennials you’re setting yourself up for an uncertain future.…

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