Press releases are well-crafted content with information and attention-grabbing content. Knowing the pros and cons of press releases in digital marketing, what are the metrics to look for when you are hiring a press release distribution service?

While you look for a PR partner for your business, here are few things that you must look for in them.

How does a good press release distribution service look alike?

Press releases are write-ups that make marketing easier for your business. Develop professional press releases that target the intended audience. It is in turn shared across multiple social media channels. However, there are two forms of press releases one is the automated ones – Newswire and the other one is the manual kind.…