The phrase ‘when the going gets tough, the tough get going’ is particularly appropriate in the business world. Persistence, and the willingness to overcome a wide range of obstacles, usually determines the fate of a company. Below are some of the main reasons why persistence is the most important characteristic every business professional should have.

Your Business is More Likely to Succeed

Many companies fail because the owners and the main decision makers in these organizations give up too easily and they are not willing to go the extra mile to make their business a success. However, the business leaders who face their fears and the obstacles that are in their way head-on, are the people who eventually establish and grow the most profitable, effective businesses.…