Let’s take this scenario: You own a small business and a longtime customer comes in asking for your recommendation on a good place to buy dinner. You make a recommendation on a place of business and your customer thanks you.

Peer-to-Peer Marketing, also abbreviated P2P, is the practice of people engaging other people through recommendations. When deciding to buy a product or service, consumers trust their friends, families, and associates over other influences

Peer-to-peer (P2P) is effective since it doesn’t feel like a sales tactic:

People who are not ‘benefiting’ wouldn’t recommend something they don’t believe in. As more and more people gravitate away from businesses that feel pushy, P2P options offer authenticity that’s priceless.…