It’s easy to overlook the packaging of physical products, but it’s arguably one of the most important driving factors in the customer experience. The more you pay attention to the details, the better your results will be.

photo credit: Andy Mangold / Flickr

Why Product Packaging Matters

In a competitive marketplace, it’s easy to assume that customers are all being thorough and diplomatic in their decision-making processes. We imagine them filtering through options, objectively comparing and contrasting, and then reaching a final decision after discussing the choice with close family and friends.

But do you want to know the truth?

Most customers are making subjective decisions based on surface-level factors.…