No, the term ‘OOH advertising’ isn’t simply reserved for advertising that might make people literally say “Ooh!” – even if that’s the effect you’re aiming for. The ‘OOH’ part of the term is, as you might have guessed, an acronym – and, as implied by Entrepreneur Handbook, stands for ‘out of house’.

You might also sometimes see OOH advertising referred to as ‘out of home advertising’ – but, whatever exactly you call it, you can see it in various places outside. You can see this advertising – to cite just three example settings – on billboards, at bus stops and in supermarkets.…