Competition with big brands is already one of the most significant challenges for small business owners. Next to high-street names, the little guy scarcely gets a look in.

Then there’s the complications of online trade, wherein cyberspace customers prefer more than ever to opt for familiar companies they already know and trust. In this respect, the world of ecommerce is just as ruthless an environment.

That’s why your website’s first impression, as well as any other online outputs, are of the utmost importance in building a relationship with your clients. These are just a few helpful tips on perfecting your website.…