One of the hardest things you can encounter is running a business alone: the whole process is time-consuming and tough. However, it doesn’t have to be that hard. There is a lot of technology readily available to make your daily business activities a little bit easier and increase productivity. To make the matter even better, most of these tools are free.
Proper communication with your project management, note-taking and social media scheduling can all be made easier and simpler with easy-to-use programs, applications and online resources. The technology will do all the heavy lifting, allowing you to enjoy more free time and run your business more smoothly.…
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Lauren Freeman, President of the e-tailing group (a niche e-commerce consultancy), published a 
As an SMB CEO, you must take on multiple roles to ensure that your company has the greatest chances of success. One of the most important of these roles for building your business is marketing. As technology evolves and consumers spend more and more time on the Internet, you must utilize online tools in order to keep up with technology and compete with big businesses. Online video is one of the best marketing tools out there to attract consumers to your company.
Today’s small businesses are adept at using online tools such as email newsletters and surveys to help develop strong relationships with their customers. While these tools can enable two-way communications, face-to-face interactions can be an effective way to build and instill trust in these relationships. It’s that sense of community and interaction that in-person events provide when communicating directly with customers.
