As we prepare for the height of the holiday season, one in which spending is predicted to be lukewarm at best, local businesses can get smart by planning and implementing thoughtful marketing campaigns that provide consumers relief where they need it most: their wallets. With Black Friday quickly approaching, time is of the essence to get a plan in place and begin implementing it.
While it can seem a bit overwhelming, there are plenty of low-cost options to keep a small business fully engaged with its customers and achieve a high return on investment.
To start, it’s smart to get into the heads of customers to glean their holiday shopping plans in order to provide them with what they need.…
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Small businesses are famously agile and attuned to the wants and needs of their customers. But as they begin to grow, or as market conditions begin to change, staying on top of customer requirements can be a tricky feat. If relationships become too tenuous, an aggressive competitor will prey on those weaknesses and poach “at risk” customers.
