Which Hat Is Your Site Wearing? Optimizing Your Website

black or white hat seo techniquesIf you are like most entrepreneurs, you would already have milked different social networking sites for all their worth. And why not? It sure would drive more traffic to your site. The higher traffic percentage your site gets, the higher chances of getting more sales.

There are many search engine optimization strategies which can help increase rankings. A successful internet marketing campaign needs to be well-thought of and well-planned. You should never lose sight of your goal instead; you need to be guided by it.

The article SEO- Are You Missing The Point? suggests that the more optimized your site is, the higher ranking it gets, therefore increasing site traffic and a possible increase in sales.…

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Social Media: Is Visibility All There Is To It?

Gone are the days when businesses just relied on neon signs, tarpaulins and pamphlets. Since the inception of social networking sites, entrepreneurs harnessed it to maintain business relationships and attract new customers. Marketing has taken on a whole new meaning once social media became prevalent, especially for small businesses.

While it is true that the more people know your business exists, the higher chance you get of being considered to fit consumer’s needs, there is still the matter of being able to establish that you can deliver what you promised you would.

You may be sending hordes of email, tweeting left and right, posting new blogs daily all in the hopes of being noticed by more of your target market but have you measured how much of an improvement your business made since you started marketing online?…

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Building a Perpetual Marketing Machine

email marketingWhen it comes to online marketing, small businesses are staring at a dilemma. Free online marketing tools like social networks have great potential for reaching new customers, but their actual impact on the bottom line is hard to measure. Meanwhile, established tools like email marketing provide valuable metrics on subscribers, and are more suited for retaining and engaging existing customers than acquiring new ones.

Thankfully, online marketing isn’t a zero-sum game – it’s an aggregate one! Positioning email marketing against social media leaves marketers at a loss because they fail to capitalize on the individual strengths of both these channels. Email marketing gives businesses the ability to build a deeper relationship with customers, while social media helps to reach a broader audience.…

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Your Customer Is Not A Computer

treating customers like people not just a computerSometimes Internet marketers seem to do everything right tactically… but they can’t seem to get the sales they’re after. Whenever I see this, especially with extremely hard-working entrepreneurs, the problem is usually one of those “big picture”   strategic issues that can be easily missed when you’re caught up in the work.

It’s easy to forget you’re working on a car when your head is under the hood and all you see is engine.

In the bricks-and-mortar world, sales are made based on relationships. Customers can easily visit your place of business and see your employees face-to-face. This goes a long way to build the kind of trust and comfort that accelerates the sales process.…

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Four Attractive Ideas for Growing Your Small Business & Bottom Line

marketing ideasHere’s the hundred and first time you’ve heard it:   it’s a tough market out there.

Small business owners are flooded with more priorities than they can handle, ranging from raising capital to streamlining processes to everything in between.   Whether a function of not enough time in the day and/or limited know-how, marketing, advertising, and promotional tasks are quick to slip through the cracks.   But they don’t have to.

Luckily, the following four promotional strategies require little time, know-how, or budget.   What’s more, they are proven concepts that will help to increase your business’s recognition, pool of customers, and most importantly, your bottom line.…

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How To Set Up A Custom Landing Page For Your Business Facebook Fan Page

1. Login to your Facebook account.

2. At the bottom left of your screen – click on Applications (blue arrow pointing).

Facebook fan page landing page step 1

3. Click on Browse More Application.

4. Type in FBML in the search box.

custom Facebook fan page landing page

5. Add the app to your Page.

setting up a custom landing page for Facebook fan pages

6. A window will open up to select the Page you want the application to install to.

add FBML to your Facebook fan page

7. Go back to your Page and select Edit Page.

editing a Facebook fan page

8. Scroll down to the FBML settings and click on Edit.

custom business Facebook fan page

And then on this.

Facebook fan landing pages

9. Name your box. I named mine ” Download Report” . You can change it whenever you want.…

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31 Twitter Apps Your Business Should Explore

31 top twitter applicationsA few months ago I featured 27 Twitter Applications Your Small Business Can Use Today.   I’ve come across 31 additional Twitter apps that I’d like to share with you.   Twitter applications are tools that help you efficiently get the most out of your Twitter activity.   They can save you time and effort while streamlining your marketing and social networking efforts.

New apps are popping up constantly.   Every app described in this list has not been discussed here before.   So combined with the previously featured 27 apps, you now have 58 applications at your disposal.

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Tweetr – This applications allows you to share files up to 10MB via Twitter.  …

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5 Free Tools to Boost Your Online Marketing Results

online marketing toolsThe 2009 business world is competitive, and consumer expectations are high. As costs rise and marketing budgets shrink, small businesses are looking for ways to improve their ROI with every dollar spent.

While many businesses have realized search engine marketing is a smart way to grow a business, some launch a website, start-up a PPC campaign, or invest in professional SEO, and neglect to spend time optimizing their efforts, leading to low conversion rates to less than stellar search engine rankings.

The good news? A variety of tools are available to help you boost your online marketing results. Here is a breakdown of five of the best to help you get started.…

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