We all hear so much about customer service, and the importance of it. However, in reality just how important of a role does it play in running a successful business, whether your store is a brick and mortar or online? All this talk about customer service isn’t for nothing — it’s serious stuff.
The bottom line is it is one of the most important aspects in running a business that will grow and be successful. You can have every other aspect of the business in tip top shape; your inventory, your site usability, selection, price etc., but if you do not stand behind your products and support your customers throughout their purchasing process and beyond, you will not be nearly as successful as you can be.…
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