Small service-based businesses must have service pages that not only promote their services but are also optimized for local keywords. If you want to come up for local keywords, it’s important to write service pages that convert and will continue to be evergreen.

A few methods, and there are a lot, to increase your conversion rates while also properly optimizing your page for local keywords are:

1. Establish Trust With the Reader

Honesty and ethics mean a lot to consumers. Clients need to trust your business, and this is apparent in the Edelman Trust Barometer report from 2016. But how do you gain trust with a reader and potential customer?…