Maybe you have heard about the IPO that raised billions in funding for Twitter’s next big steps. However, in the midst of all that confusion, you might have missed the flurry of developments that can empower your next trade show event.

Some of these game changers have been technological – features or apps that will bolster the social network’s effectiveness. Possibly, these new features are what tipped the scales toward the deal recently struck with the NFL, Verizon, Viacom, and Time Warner, Inc. Earlier this year, announcements were made that these international firms would help broadcast, via Twitter, the National Football League’s own little trade show, otherwise known as, Super Bowl XLVIII.…