It’s one of the oldest phrases around – “time is money” – and as the CEO of a small business, you’re probably more aware of that than most others.

In business matters, dealing with the hours, days and weeks usually suffices in relation to achieving targets – but what if we told you that increments as small as milliseconds could be impacting your business in ways you hadn’t even considered? Network latency is measured in these tiny fractions – and it can mean the difference between good and bad customer interaction.

Why milliseconds count

In our modern world, we’re still happy to wait 20 minutes for a meal, 5 minutes for a taxi or a couple of minutes for our latte to arrive – and when questioned, it’s because people say they perceive the physical item and can understand and appreciate the process required for it to arrive in front of you.…