An iconic reminder of bygone business marketing, the last few years have seen neon making a comeback in new and interesting ways. Neon is being used in more artistically-geared, creative ways than ever before, and it’s this new wave of neon usage that has sparked a “re-taking” of sorts by businesses the world over. Illuminated letters can now be seen advertising for extremely high-end restaurants, on the outsides of some office buildings, and in or around art galleries.

To find out how neon can be used as effective visual marketing for your business, read on.

1. Signage

Signage is a term that refers to the signs indicating the purpose of the building or business.…