Marketing is one of your business’s most vital functions. It helps establish your brand, attract new clients, and drives profits.
Because marketing is intensely personal, though, many companies feel strongly that it’s a process that should be handled in-house. Their philosophy: no one knows your company like you, so who better to sell your services? Before moving your marketing in-house, however, there are a number of concerns you need to address.…
Continue readingIt’s no secret that businesses often rely on their advertising strategies to promote growth and success. Marketing, however, is no simple task – particularly when your business is based in an ultra-competitive market like UK.
A campaign draws together a variety of disciplines and relies on market and audience research, creativity, design, and intelligent distribution. This is where a creative advertising agency can come in to help your brand succeed.
Here’s why a business needs a local creative advertising agency.
If you’re lucky enough to have your business headquartered in London, UK, then you should have a peace of mind knowing that there’s a plethora of choices.…
Continue readingDid you know that 90% of businesses fail within the first five years?
With a lack of differentiation among entrepreneurs, the figure isn’t surprising. Most new companies can’t navigate through the competition that’s common in every marketplace.
For a business to boast of sustainable success, standing out from the competition ought to be a priority. Considering there are many large businesses with the same products as yours, competing favorably is quite tricky for startups. Nonetheless, it is possible.…
Continue readingA go-to-market or GTM strategy is not limited to new products or new market entries; it encompasses every aspect of your product that’s being introduced or re-introduced to the market. An effective GTM strategy should be part of an overall brand strategy, especially if you’re a new player or if launching a new, innovative product or service.
Unfortunately, it’s still common for marketing professionals to mistake a business plan for a GTM strategy. Although the two are related, there are several aspects of a GTM strategy that differentiate it from a business plan.
A business plan illustrates an overall strategy that guides an organization through all stages of a product’s life cycle and business growth.…
Continue readingWhether you’re a member of the marketing team in a big corporate company or a small business owner who has just started out, you need a solid marketing plan and apt strategies to promote your content. Even if your product or services are top-notch, you won’t be able to gather customers if they are completely unaware of it. You need to put your brand out there, where potential customers notice your product and are intrigued to buy it, leading to more sales and revenue generation.
In today’s digitally-driven world, every other entrepreneur is aware of the term ‘marketing strategy’ but fails to recognize one that has the key elements to make the campaign successful.…
Continue readingB2B or Business to Business firms are those in which the final targeting lies upon some other business venture. B2B firms generally provide those products and services which are of critical use of the later kind of business. As the target audience of the B2B firms are not same as the B2C or Business to Consumer-based firms, so does their marketing needs are.
Generally, thinking about marketing strategies for these B2B firms, we simply consider direct outbound techniques and marketing methods. Although these traditional techniques do have its importance, we just can not ignore the point that this is the era of fast-evolving digitalisation and its influence on B2B marketing techniques is also inevitable.…
Continue readingWhile we now associate “guerrilla marketing” with the internet, entrepreneurs have long been trying different low-cost ways to bring attention to their businesses without spending the cash. Even before Conrad Jay Levinson popularized the term in 1984 with his seminal book Guerrilla Marketing, business owners and managers have long struggled with making limited marketing budgets go further.
Novel ideas ranging from viral videos and one-off pop culture events to cheap custom wristbands and sidewalk ads drawn with chalk have managed to score big marketing wins without the multimillion-dollar expenses associated with television and other mass marketing techniques.
Here are just a few guerrilla marketing methods that have been successfully tried that can still be a potent tool for your small business.…
Continue readingWith the holidays coming up quickly, it’s time to start thinking about how you can cater some of your marketing strategies to take advantage of this shopping season. As people are getting ready to spend their money on their loved ones, it’s wise to do everything in your power to ensure you can get a slice of that pie, too.
To help make doing this a little easier on your business, here are three marketing ideas to use during the holidays to help bring in more money to your business.
The holidays are a great time to embrace the gift of giving and offer your customers and followers the chance to win some kind of giveaway.…
Continue readingThe quickly changing seasonal landscape between October 31st and January 1st may leave you feeling like you’re on a roller coaster ride. You’ve barely got into Halloween mode before it’s time to switch it out for Thanksgiving, and then there’s Black Friday ads, Cyber Monday marketing ideas, Christmas posters and Boxing Day ads. Can you keep up with the ever changing lineup of celebrations, and does it matter?
The easy way out is to give up on seasonal marketing and keep up your plain vanilla marketing. The benefit of that is much less work—you don’t have to revamp your website content and marketing plan every week, and you can continue using the same advertising that worked all summer.…
Continue readingCreating a sportsbook business is easier and cheaper these days. All that you need is to find the right sportsbook software and you can start in an instant. It allows you to create and manage your website, while also providing reports that you need. To ensure its success, however, there is one thing that needs your attention – marketing. Keep on reading and we’ll share some tips on how to promote your sportsbook business.
Before we start, if you are looking for affordable software to help you build a sportsbook website, make sure to visit Bookiemarket.com and see what they can offer.…
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